2021
2021
2021

dunhill — JFA

I worked with Dunhill to create a series of illustrations for the Japan National Football Collection, reimagining the Blue Samurai through a world inspired by Ukiyo-e art, traditional Japanese storytelling and the energy of the national team across physical and digital touchpoints.

Credits: Commissioned by Dunhill / Creative Direction Peter Ainsworth

Illustration, Art Direction

Illustration, Art Direction

Dunhill Japan National Football Collection illustration showing Blue Samurai players reimagined in a Ukiyo-e inspired style, blending Japanese football, fashion and traditional visual storytelling.
Dunhill Japan National Football Collection illustration showing Blue Samurai players reimagined in a Ukiyo-e inspired style, blending Japanese football, fashion and traditional visual storytelling.
Dunhill Japan National Football Collection illustration showing Blue Samurai players reimagined in a Ukiyo-e inspired style, blending Japanese football, fashion and traditional visual storytelling.

Dunhill Tokyo Ginza Store

Dunhill JFA campaign illustration of a black crow standing on a football with a blue tie, combining Ukiyo-e inspired art, Japanese symbolism and Blue Samurai football imagery.
Dunhill JFA campaign illustration of a black crow standing on a football with a blue tie, combining Ukiyo-e inspired art, Japanese symbolism and Blue Samurai football imagery.
Dunhill Tokyo Ginza store window featuring the Japan National Football Collection artwork, with Blue Samurai illustration, cherry blossoms and campaign graphics used in retail display.

CONTEXT

The artwork was created for Dunhill’s collaboration with the Japan national football team, and was used across online, digital and in-store campaign.

APPROACH

I wanted to bring the team into a more timeless visual world, combining modern football figures with historical composition, pattern, movement and atmosphere.

CONTEXT

The artwork was created for Dunhill’s collaboration with the Japan national football team, and was used across online, digital and in-store campaign.

APPROACH

I wanted to bring the team into a more timeless visual world, combining modern football figures with historical composition, pattern, movement and atmosphere.

CONTEXT

The artwork was created for Dunhill’s collaboration with the Japan national football team, and was used across online, digital and in-store campaign.

APPROACH

I wanted to bring the team into a more timeless visual world, combining modern football figures with historical composition, pattern, movement and atmosphere.

Dunhill Tokyo Ginza Store

Dunhill Tokyo Ginza store display showing the Blue Samurai campaign artwork installed inside the retail space, connecting fashion, football and Japanese visual storytelling.
Dunhill JFA Blue Samurai team illustration showing Japan national football players in a Ukiyo-e inspired scene, created for the Japan National Football Collection campaign.

Japanese Nation Football, Blue Samurai

Dunhill JFA Blue Samurai team illustration showing Japan national football players in a Ukiyo-e inspired scene, created for the Japan National Football Collection campaign.

Japanese Nation Football, Blue Samurai

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